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Brushing up the sense of beauty for all the members, Three—Mallet brand products focusing on coloring and braiding was created.

Greetings from the CEO

Watakei-color for 88 years and beyond

Because Obijime and Obiage are the crowning touches for kimono, we never compromise on our products. As a company instrumental in creating the culture of Kumhimo, Watakei has provided customers with the most suited Obijime with special attention to braiding and coloring for three generations maintaining the Three-Mallet brand.

This brochure provides those who are related to our business with further understanding of Watakei and our products. We aspire to be a leading company in our industry, balancing preserving the “Kumihimo culture” and challenging the needs of the customers today.
We continue to re-examine our 85-year experience and wisdom and apply them to our employee training, product development and company management.

With our gratitude to the society and our great partnership with customers, suppliers and craftsmen, we will develop a system to deliver our Obi-jime, Obi-age, shawls, bags, and Japanese sandals to our customers. We will also transition our products characterized by our unique coloring and fabrics to the next generation. We are grateful for this opportunity to introduce ourselves and our products here in Paris. We look forward to our relationship. Thank you.

Business deployment

Exhibited at “Meson & object” in Paris.

Since 2010, Watakei has participated in the “KYOTO PREMIUM” to advance brand’s values and to establish the international business in the field of lifestyle traditional industry, and challenged to expand the overseas market by product development and brand promotion making use of the Kumihimo technology.

Outlline

Company Name
Watakei Co., Ltd
Initiation
1925
Established
1955
President
Issho Watanabe
Employees
18
Capital
¥12,000,000
Sales
¥361,000,000 (2010)
Business
produce and distribute accessories for Japanese dress (Kimono)
Outline
148, Douyuu-cho, Sakaimachi-sanjo sagaru, Nakagyo-ku, Kyoto, Japan 【→access map】
Sales Of fice
http://www.wata-kei.co.jp/eng/

History

(1) Initiation & Growing Period, 1925 - 1966

1925, July
Initiation At the age of 29 as a branch of the Hotsumi-ya Joshichi Company, Ryutaro Watanabe started a private company at Horikawa Nakatachiuri, Kyoto to produce the tassels of Japanese fans for Miyawaki Baisenan.
1955, March
Incorporated a business as Watanabe Kei Co., Ltd.
(¥3,000,000 in capital)
1962, March
Yasuhide Watanabe became the second president.
1966, October
A new four–story corporate building completed.

(2) Prosperous Period, 1966-1992

1972, June
Entering the prosperity phase
Became well-known as ‘Watakei of Kumihimo (braid)’ in the industry.
Awarded by the tax office as a good taxpaying company.
1980, June
Contribution to the industry
Became chair person of the board of the Kyoto Kumihimo Association.
1983, August
Affiliated company established
Established Ichiryu Co., Ltd.

(3) Stable Period, 1992- to date

1992, September
Company Name Change
Changed the company name to Watakei Co., Ltd.
1998, July
Business Succession
Issho Watanabe became the third president.
Put more focus on employee training.
2000, February
Our products featured in Kimono specialized magazines.
(HASHETTE FUJINGAHO, the major publisher which is a subsidiary company of Lagardère Active Group.)
2007, April
Downturn in industry
The industry fell into the doldrums and big drapers went bankrupt.
Started selling mobile phone straps
2010, April
Development of new customers
Started to focus on developing new customers.
2011, January
First exhibition overseas
Exhibition at Mitsukoshi Etoile, Paris

access

map A detailed map is seen.
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Watakei Co., Ltd.

148, Doyu-cho, Sakaimachi-sanjo sagaru, Nakagyo-ku, Kyoto 604-8118, Japan
Phone : +81-75-221-1708 Facsimile : +81-75-211-2086
URL : http://www.wata-kei.co.jp/eng/

Our products

  • Obijime
  • Obiage
  • shawl
  • Others
KYOTO WATAKEI

Head office

  • 148, Doyu-cho, Sakaimachi-sanjo sagaru, Nakagyo-ku, Kyoto 604-8118, Japan
  • Phone : +81-75-221-1708
  • >>access